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© CPA Site Solutions 2011
Your firm is unique. It's not like any other firm in your area. But does your website clearly demonstrate what sets your firm apart?
The challenge is that it takes a lot of focused time and energy to write unique, clear, and compelling content. That's time taken away from working with clients.
It's no wonder that so few accounting firms customize their website message, considering all the non-billable hours and frustration involved.
But if you want your firm to have an outstanding website - a site that stands out among the others - then you need someone to write that content for you.
Finding the best writer is difficult. You may think you can hire a college intern to do it for you. But the truth is, interns require a lot of management, and they lack the "real world" experience to create content to your standards.
At CPA Site Solutions, we hire and train 100% U.S.-based writers to create compelling website content.
Scanning
Website visitors usually quickly scan pages. They only read the smaller print if they find something that catches their attention. Very rarely will a visitor read every word from top to bottom.
Our writers understand this fact and create content that is easily scanned. They include pictures, lists, and headlines to break up the text and give readers a lot of places to dive into the content.
Search Engine Optimization
Search engines love unique content. We train our writers in the fundamentals of Search Engine Optimization. They know how to carefully weave your keyword phrases into your content.
Incorporating your most popular search terms into your content helps you get listed at the top of the search engines. When your firm is listed on the top of the search results pages, you get a lot more clients from the Web.
Research
We start with an Interview. In this stage the writer will ask you a lot of questions... and take a lot of notes.
Questions like...
Our clients find the interview process enlightening. It often helps them gain clarity and look at their firm a little differently.
Creative Brief
Before we start writing, we complete a creative brief. This document ensures we are on the same page by summarizing the key points we learned during the interview.
Writing
Now we spend hours brainstorming, writing, editing, and rewriting until we have a draft worthy of your consideration.
Feedback
This is your chance to play editor. You tell us what you think, and we incorporate your thoughts into the next draft. Usually we need no more than three drafts to make our clients happy.
$1.00 per word
150 word minimum
$150 paid in advance with the balance due upon completion.
Talk to one of our writers. Let us know what you want to write about and voice your concerns by calling us at 1-800-896-4500 - or complete the form below.